About Us

We started Supernature with a simple mission: to get back to basics. In a world of confusing labels and overly processed pet products, we wanted to create treats and supplements that are honest, effective, and powered by nature.

That’s why every product in our Supernature range is carefully formulated with the help of a pet nutritionist and veterinarian. We combine natural ingredients that work in harmony to support your dog’s health and wellbeing – with no unnecessary fillers or additives.

Whether it’s a daily treat, a nutritional boost, or a functional topper, we believe in keeping things simple, purposeful, and truly beneficial.

And of course, everything is thoroughly tried, tested, and approved by our own dogs – and all their four-legged friends!

  • Natural Ingredients

    We carefully source traceable, sustainable ingredients and do not use any artificial ingredients, fillers or preservatives.

  • Veterinary Approved

    All our products are developed with and used by veterinarians.

  • Made in the UK

    We manufacture everything ourselves from our modern facilities in Norfolk and use local suppliers wherever possible.

  • Healthy & Wholesome

    Every ingredient we use is chosen for its health benefits and palatability ensuring that all of our products taste good and do good.

Super tasty products for dogs & cats made in East Anglia