Super boosting nutrition for dogs & cats made in East Anglia

The super tasty range of biscuits, bone broths, pumpkin powder, toppers, spreads, oils &
much, much more...

  • Natural Ingredients

    We carefully source traceable, sustainable ingredients from the UK & Europe and do not use any artificial ingredients, fillers or preservatives.

  • Healthy & Wholesome

    Every ingredient we use is chosen for its health benefits and palatability ensuring that all of our products taste good and do good.

  • Made in the UK

    We manufacture everything ourselves from our modern facilities in Norfolk and use local suppliers wherever possible.

  • Veterinary Approved

    All our products are developed with and used by small animal veterinarians.

about us...

With soil depletion, intensive farming, over manufactured feedstuffs and cheap ingredients even the very best diets could still benefit from a little boost with the super nature range of treats, supplements and toppers.

We carefully research and formulate all of our products with our pet nutritionist and veterinarian to create combinations of ingredients that work in harmony with each other to provide the optimal benefits to pets. thoroughly tried & tested by our own pets and all of their friends.